In december 2011 twenty students of the elective Design for emotion and subjective well-being went to Chicago to do a special case-study in collaboration with Pepsico. Thanks to the inspiring subject matter, the guidance and commitment of the Pepsico team, the minute planning to bring it all together, and the warm welcome in (chilly) Chicago, the students were able to do an intense, inspiring, productive and impressive project.

The content of the project confidential, but we like to share the quotes of some of our students.