Book of Dilemmas for Designers

How to better understand your end-users through their dilemmas?
How to know which dilemmas are the most valuable?
How to generate design ideas to address such valuable dilemmas?

This booklet provides a visually engaging overview of what it is like to design with dilemmas. My main goal with this booklet is to support understanding the phenomenon of dilemmas from a psychological perspective and in creating ideas for new products or services to address these dilemmas in a meaningful way. In this way, you can bring a unique human-centered design perspective to your work.

In short, you do not have to start with reading lengthy articles to learn this new method. Instead, you can start here:

Please note that this booklet is one of the outcomes of Deger Ozkaramanli’s PhD research. For original findings and insights, you can refer to the PhD thesis titled: Me against myself: Addressing personal dilemmas through design.

Ozkaramanli, D., Desmet, P. M. A., & Özcan, E. (2017). Book of Dilemmas for Designers. Delft, Delft University of Technology. ISBN: 9789461867872.